Jo is the UK Director of GDA, communications experts based in the UK and Australia. GDA works with industry leading clients across a range of sectors including charities, healthcare and criminal justice. GDA has supported Good Vibrations in a pro-bono capacity for a number of years.
Jo has worked in marketing and communications for over 20 years, managing high profile projects for clients ranging from Audi to Marks & Spencer, from NHS England to HMP Doncaster. Her simple, effective and powerful communication strategies have heightened brand exposure, increased sales and driven greater stakeholder engagement.
Jo also volunteers for the Shannon Trust at HMP Oakwood working with prison staff and mentors to support and grow the peer-to-peer reading plan – helping prisoners to teach other prisoners to read.